DISTRIBUTOR COMPUTER SYSTEMS

Director of Marketing

Bryan Campbell

Description

Director of marketing promotes the company's sales of products or services. This

involves marketing existing products, developing new products to cater for consumer

demand, or developing markets for new products or services.

The Marketing Director may perform the following tasks:

identify and analyze an organization's strengths and weaknesses, and respond to

opportunities and threats in the marketing environment
set goals for market share and growth
develop and implement appropriate strategies by selecting, segmenting and targeting

markets, and promoting products and services to those markets
make decisions regarding products, such as choosing labels or packaging
work on developing new products
work out an approach to pricing and set prices for products and services
make decisions regarding the distribution of products (such as taking orders,

warehousing, stock control and transport), manage image or undertake direct marketing
develop plans for advertising, sales promotion, public relations, personal selling and

sales management
undertake marketing audits to monitor sales performance.
Some responsibilities include developing the company's advertising strategy, liaises

with advertising opportunities to create the company product or image, develop

promotional and sales support materials. Coordinates the activities of all areas of the

company that are involved in delivering a product or service to a customer. Provide

sales support by fielding enquiries, taking orders and providing phone advice to

customers. Assist with exhibitions; prepare documentation for brochures and sales

kits. Plans and coordinates the activities of a sales team, controls product distribution,

monitors budget achievement, trains and motivates personnel, and prepares forecasts.

Other areas include, marketing communications, direct marketing.

Personal Requirements:

> able to analyze and interpret information
> creative
> very good communication skills
> organizational skills
> able to work as part of a team
> able to work
> able to work independently.