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Director of Marketing
Bryan Campbell
Bryan Campbell
Description
Director of marketing promotes the company's sales
of products or services. This
involves marketing existing products, developing new
products to cater for consumer demand, or developing markets for
new products or services.
The Marketing Director may perform the following
tasks:
Identify and analyze an organization's strengths and
weaknesses, and respond to
opportunities and threats in the marketing
environment set goals for market share and growth
Develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets
make decisions regarding products, such as choosing labels or packaging
Work on developing new products
Work out an approach to pricing and set prices for products and services
Make decisions regarding the distribution of products (such as taking orders,
Develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets
make decisions regarding products, such as choosing labels or packaging
Work on developing new products
Work out an approach to pricing and set prices for products and services
Make decisions regarding the distribution of products (such as taking orders,
warehousing, stock control and transport), manage
image or undertake direct marketing
Develop plans for advertising, sales promotion, public relations, personal selling and sales management
Undertake marketing audits to monitor sales performance.
Some responsibilities include developing the company's advertising strategy, liaises
Develop plans for advertising, sales promotion, public relations, personal selling and sales management
Undertake marketing audits to monitor sales performance.
Some responsibilities include developing the company's advertising strategy, liaises
with advertising opportunities to create the company
product or image
Develop promotional and sales support materials.
Coordinates the activities of all areas of the company that are involved in delivering a product or service to a customer.
Provide sales support by fielding enquiries, taking orders and providing phone advice to customers.
Assist with exhibitions; prepare documentation for brochures and sales
Develop promotional and sales support materials.
Coordinates the activities of all areas of the company that are involved in delivering a product or service to a customer.
Provide sales support by fielding enquiries, taking orders and providing phone advice to customers.
Assist with exhibitions; prepare documentation for brochures and sales
kits.
Plans and coordinates the activities of a sales team, controls product distribution,
Plans and coordinates the activities of a sales team, controls product distribution,
monitors budget achievement, trains and motivates
personnel, and prepares forecasts.
Other areas include, marketing communications,
direct marketing.
Personal Requirements:
> able to analyze and interpret information
> creative
> very good communication skills
> organizational skills
> able to work as part of a team
> able to work
> able to work independently.
> creative
> very good communication skills
> organizational skills
> able to work as part of a team
> able to work
> able to work independently.
